Eve's Bad Apple
Eve's Bad Apple is a hard cider brand inspired by the biblical story of Eve and the Forbidden Fruit. Made with a little bit of apple cider and a lot of alcohol, this beverage appeals to the mischievous side in all of us. In conceptualizing and creating this beverage, I wanted to focus on re-designing how consumers experience and view hard cider. Through unique and alluring packaging and advertising, the brand is able to entice consumers to purchase and indulge in this delicious beverage.