MSQ Signature + Typeface

As part of ModSquad's brand refresh and site update, I created a custom hand lettered ModSquad signature and typeface. We wanted to bring the ModSquad brand to life by giving ModSquad a unique signature that would feel authentic and correlate with our new branding. The signature can be found sprinkled throughout the ModSquad website as well as on social media assets. The project also included creating a custom typeface based off of the signature, as well as a MSQ graffiti tag and animated gifs. Assets were created using Adobe Illustrator and Procreate. Created under the direction of MSQ Visual Designer Elinor Diamond.