MSQ Signature + Typeface

As part of ModSquad's brand refresh and site update, I created a custom hand lettered signature and typeface. We wanted to bring the brand to life by giving ModSquad a unique signature that would feel authentic and correlate with our new branding. The project also included creating a custom typeface based off of the signature, as well as a MSQ graffiti tag and animated gifs. Assets were created using Adobe Illustrator and Procreate. Created under the direction of MSQ Visual Designer Elinor Diamond.